Is your website responsive?
If your website is more than a couple of years old, chances are it is not “responsive”. This means that your site won’t adapt to fit nicely on mobile devices, such as tablet PCs and mobile phones.
I used the word “adapt”, rather than “resize”, because there is a difference. Even old sites might resize depending on what sort of device is being used to view the site, but that’s not enough. If you’ve ever looked at a non-responsive site on a mobile phone you’ll soon discover that the menu and buttons become so tiny that the average finger is simply too big to use them properly.
As luck would have it, the site I looked at for an average hand size is completely non-responsive, as shown in this image, and would be a real pain to use on a mobile phone. I won’t give you the link, I’m not trying to bag anyone!
Does it matter?
The short answer is YES!
A July 2015 review of website browser usage by Danyl Bosomworth at Smart Insights confirmed what we’ve know for a long time – non-computer browsing of the internet is becoming more dominant than PC browsing, and according to this article is now in front.
The upshot of this is that more users will see your website on a mobile device than a PC, and if your website doesn’t play nicely with mobile devices, they will look elsewhere. This is particularly important if you have a retail establishment, such as a restaurant or clothing store, because users will often use a mobile phone to look for an address, or directions to your physical location.
An interesting section of these statistics show that there is a reluctance to complete a purchase using a mobile device, with security as the main concern of users. But completing a purchase is only the final stage of a shopping-cart experience and many users will browse your shopping cart several times before committing to buy, so it is still essential for your site to be mobile-friendly.
Google, Google, Google
Another reason why you should have a responsive website is because Google have changed their search algorithm so that mobile friendly websites will get a higher SEO ranking for searches performed on mobile devices. Almost half of websites are opened from a search engine (that means Google in Australia) so having a Google + mobile friendly site is very important.
How can I tell if my website is responsive?
There are various tools on the internet where you can type your website address (URL) and see what your website will look like on different devices. Google’s mobile friendliness test site might be the most important in terms of ensuring Google SEO compatibility…
And there are numerous other tools you can use…
How can I make my website responsive?
If you’re happy with your current website developer, contact them and ask them what needs to be done.
If you’re not happy with them, or with their response to making your website responsive, please contact us and we’ll give you our advice, free of charge.